FOUR FOUR TWO
Aidan Ormond
THEY'VE lost the spine of their grand final winning side, now Newcastle Jets have parted ways with their successful media arm.
Eclipse Media and Events have been dumped by the Jets after the two parties were unable to reach an agreement on a new contract.
“We delivered over and above our KPI’s [Key Performance Indicators] for the Jets. The second year saw us take the profile of the club even higher throughout Newcastle , the upper Hunter and Mid North Coast,” Eclipse Managing Director Tracy Kearney said in a statement today.
“A tireless program of player appearances …were cornerstones of our success.”
Prior to the two year association, Newcastle’s media management and community work was generally considered to be sub-standard, hence the surprise in some circles about today’s announcement.
And no doubt it will once again call into question owner Con Constantine’s judgement.
“We knew if the Hunter came to know the team, they would fall in love - and we feel we have facilitated that relationship,” added Kearney.
"We have raised the players’ profiles to the point that they are all household names in the area and the Jets are now recognised as the Hunter’s team.”
While no further comments were made, it’s understood that the club’s offer was way below market price for the services required.
This is not the first A-League club to part ways with its media representatives since the A-League season ended.
Melbourne Victory fired their communications manager Tony Ising and recently Queensland Roar surprisingly parted ways with their popular media man Neil Favager after three seasons at the club.
Article Source http://au.fourfourtwo.com/news/73064,newcastle-dump-media-gurus.aspx
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